Scott Penberthy

Bio

One of the “power of three” in the directorship team, Scott has wide ranging senior management experience spanning Australia and globally.

Possessing specialised expertise in media buying and television strategy, Scott has had the benefit of experience witnessing how advertising channels and television has evolved and devolved from a remote and “authoritative” presence to an increasingly personal, individualised, interactive and digital customer experience.

Engaging the customer at every level is critical in Scott’s approach to developing strategies for your advertising success. Underpinning this approach, is his base level knowledge with the inner working of the entertainment and television industries honed through running metropolitan and regional TV stations. His networks and depth of knowledge in the industry is unparalleled and a critical asset to any client.

What drives him is strengthening the bonds between client and media, leveraging any, and all, opportunities for positive exposure and market presence as well as securing you the most effective buying options.

During his time at RCJ, Scott has partnered closely with major clients including iSelect, Dodo, Commander, iPrimus and Trivago

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