Our Core Values
CONSCIOUS COMMUNITY
We are at our best when we work together. Community represents our people, our clients and our partners. We are humble but love to celebrate the wins. Everyone is welcome in our Conscious Community.
OWN
IT
We do the right thing by our people and our clients and don’t make promises we can’t keep. Accountability leads to trust; trust builds relationships and relationships provide growth.
NEVER
SETTLE
Hunger inspires us to outperform and to go again when we need to. We have an underdog spirit but a champions mindset.
Can we win?
Always!
BE
BOLD
Fearless innovation, courageous decision-making, and daring exploration to unlock uncharted potential and achieve groundbreaking success.
Blending Diverse Talents to drive Innovative Solutions for Remarkable client results.
Expertise forms the bedrock of our approach, as our team is comprised of seasoned professionals well-versed in the intricacies of the industry.
Strategic thinking guides our every move, allowing us to craft campaigns with a holistic view, aligned with overarching goals and market dynamics.
Moreover, creativity is the heartbeat of our endeavors. We believe in the power of innovative ideas to not only capture attention but to etch brand narratives into the minds of our audience.
We are a Long Term and Trusted Partner
90%
Staff Retention
vs 60% Industry Benchmark
96%
Client Retention
vs 84% Industry Benchmark
Our Leadership Team
Carlos Correa
CEO
RCJ Group
Dim Nedanovski
Managing Partner
LeapFrogger
Sherry Xu
Managing Partner
Brand Asia
Stephen Benrad
Group Operations Director
RCJ Group
Scott Penberthy
Chairman
RCJ Group
Within our collaborative team, each member brings a unique blend of expertise, strategic acumen, and creative prowess to the table.
Our Brands
A media planning and buying agency that delivers winning campaigns through insightful strategy, executed with excellence.
A digital, content and performance led agency that fuses creativity with data to get results.
An essential agency partner for businesses seeking to connect with audiences across China, APAC and Asian communities in Australia.
This strategic alignment ensures a consistent and harmonious brand experience across all entities, enhancing brand recognition and strengthening the overall brand portfolio.
Our Results
Challenge
The Australian International Airshow aimed to modernise its brand and attract a younger, digitally engaged audience while preserving its legacy.
Solution
RCJ via LeapFrogger delivered a full-funnel campaign that blended nostalgia with innovation: Refreshed brand identity and digital assets Activated paid media across Meta, TikTok, and YouTube. employed influencer content and UGC to drive engagement.
Results
Record-breaking ticket sales: 9k growth in followers, 5m+ organic impressions, 17% engagement rate
9K
Growth in Followers
Challenge
Skechers needed to drive in-store sales during Cyber Weekend despite post-Covid consumer habits favouring online shopping and delivery delays from Australia Post.
Solution
RCJ activated 22 curated influencers across Australia and New Zealand to preview the in-store experience and showcase new styles, amplifying their content across owned and paid channels
Results
163% rise in social traffic: Influencer-led content drove significant engagement and store visits.
71% reduction in CPC: Smart amplification and audience targeting maximised efficiency.
3X
Engagement Benchmark
Challenge
Polaris was losing sales to its nearest competitor despite a reduction in that competitor’s media spend. The brand needed to pinpoint where and why conversions were falling short.
Solution
RCJ applied advanced mapping and competitor overlay tools to analyse lead-to-sale ratios by dealership. This revealed geographic patterns of underperformance and guided localised campaign adjustments.
Results
The strategy delivered measurable improvements: 12% uplift in conversions: Targeted interventions in high-density competitor zones reversed sales
+12%
Sales Uplift
Challenge
LAF needed to boost awareness and capture demand from motivated homeowners amid rising property values. As a DR advertiser, they required tight control over performance and budget allocation — particularly on television.
Solution
Using our proprietary Optimize platform, the team conducted weekly reviews of: Cost per response, Network performance and Creative effectiveness
Results
TV spend increased by 13% while CPA dropped by 8%. Creative length analysis led to a more effective 50/50 split between 15s and 30s
-8%
CPA
Challenge
HOKA aimed to launch its Bondi 8 model with community engagement, connecting runners through a high-energy brand experience.
Solution
RCJ via LeapFrogger hosted a dusk 8KM community run starting at North Bondi Surf Club, open to all levels of runners. Created a multi-sensory experience with branded gear. Partnered with The Athlete’s Foot to offer shoe recycling and giveaways
Results
Hundreds of runners participated, generating buzz and visibility for the Bondi 8 launch. Real-time projection mapping created a memorable brand moment and social currency
800%
ROI
Challenge
TCL launched its new product range in Australia with limited brand recognition. RCJ was tasked with driving impact and efficiency within a tight budget.
Solution
RCJ crafted a high-impact media strategy: • Audited TCL’s media spend for optimisation • Activated a diversified screens plan (Kayo, BVOD) • Leveraged AFL properties and talent as part of buy • Added radio to boost frequency and audience diversity • Delivered brand visibility in high-attention environments
Results
- $8.1M value from $900K investment (800% ROI)
- 2,191 bonus spots & 692 no-charge billboards
- 58.5M gross impressions nationally via OOH
$8.1M
Value
Challenge
Breitling sought to celebrate its 140th anniversary with a high-impact campaign that honoured its legacy while driving brand visibility across premium Australian markets.
Solution
RCJ delivered a precision-led, multi-format OOH campaign leveraging landmark sites and strategic media buying: Activated 100+ panels across Sydney, Melbourne, Brisbane, and Gold Coast + intimate events.
Results
76.8M impressions and 36% reach among P25+ audiences. Cost efficiency maximised via bonus structures and strategic site selection
77M
Impressions
Challenge
Odoo, a global enterprise software provider, was looking to increase brand awareness and drive lead generation among SMBs in major Australian cities.
Solution
RCJ conducted an audit of Odoo's OOH buying strategy and identified opportunities for improvement.
Results
RCJ’s optimisation efforts resulted in significant cost savings and improved campaign performance: 22% reduction in OOH costs: By optimising OOH buying strategies, RCJ reduced Odoo’s OOH costs by 22% YOY 30% increase in net reach YOY
-22%
Cost Reduction
Challenge
RMHHL aimed to boost ROAS across multiple campaign bursts while maintaining efficiency and strengthening core performance channels.
Solution
RCJ applied its 70/20/10 framework to reallocate spend, optimise flighting, and deploy full-funnel strategies using high-impact UGC and influencer content.
Results
30% uplift in ROAS: Strategic investment and content mix drove incremental performance across bursts. Campaign consolidation and structured flighting enhanced control and reduced waste.
+30%
YOY ROAS
Challenge
Funfields aimed to exceed digital performance benchmarks and convert online engagement into ticket sales during peak season.
Solution
RCJ deployed conversion-focused campaigns across Google and Meta, leveraging UGC-driven creative featuring staff to boost engagement.
Results
30.31 ROAS on Google Ads: Precision targeting and conversion-led strategy maximised return. 18.63 ROAS on Meta Ads.$1.2m in conversion value via Meta.
+19%
YOY Sales
Our Expertise
In the spirit of reconciliation, RCJ acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
