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Frequently Asked
Questions
Questions
- We have a qualified and experienced team of media and marketing experts, all with broad and niche channel expertise.
- We invest in market leading tools and technology to create greater efficiencies and ROI for your marketing budget.
- Our scale and negotiation expertise allows us to unlock market leading media rates for our clients.
- We work for you not the media – we will get you the best deal that is right for your business.
- We have 60 years experience in making our clients’ big ideas become a reality.
- We collaborate with your creative and/or brand agency to provide a unified response to briefs.
- We invest in gold standard planning and buying tools giving us the ability to offer the most efficient and impactful media recommendations.
- We pride ourselves on an impeccable client service delivery, meaning you will be in very good hands – from brief to execution.
- We provide you with a comprehensive brief that reviews all of the important KPI’s you need to meet for the campaign
- We then review the brief and come back to you with a reverse brief to ensure we have understood all the key deliverables.
- If there are other parties involved, such as a creative agency, we will also review creative to ensure we are aligned with your business partners.
- We look at the who, the why, and where and then proceed to brief in the appropriate media outlets.
- We review all responses to ensure they meet all KPI’s and negotiate with the media to deliver added value.
- We present this back to you in a proposal that highlights all the key aspects of the brief and provides relevant metrics and outcomes.
- We look to understand the key outcomes of what we need to achieve.
- Understanding your business in more detail and knowing what success looks like helps us achieve better results.
- We start with the end in mind – we are the results agency after all.
- We look for insights across a range of platforms, such as your own analytics/sales data as well as consumer behaviour and brand/competitive analysis.
- Working closely with the client and understanding their core business needs allows us to act on strategic opportunities.
- We are not a multinational organisation that looks to win awards that benefit the agency. We are an independent agency that is focused solely on success for our clients.
- Our Directors are business owners themselves that understand the value of every dollar invested.
- We value the budgets our clients have to spend and look to see how we can drive ROI on every dollar spent.
- Optimising every media buy and consistently reviewing the campaign allows us to be agile in our performance delivery, ensuring that our post reporting over delivers for the client.
- Understanding the current media landscape and looking for new innovations from the media provide us with unique opportunities.
- We are the first to let our clients know about the latest technology and innovation in market to give them a competitive advantage.


