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Frequently Asked
Questions

  • We have a qualified and experienced team of media and marketing experts, all with broad and niche channel expertise.
  • We invest in market leading tools and technology to create greater efficiencies and ROI for your marketing budget.
  • Our scale and negotiation expertise allows us to unlock market leading media rates for our clients.
  • We work for you not the media –  we will get you the best deal that is right for your business.
  • We have 60 years experience in making our clients’ big ideas become a reality.
  • We collaborate with your creative and/or brand agency to provide a unified response to briefs.
  • We invest in gold standard planning and buying tools giving us the ability to offer the most efficient and impactful media recommendations.
  • We pride ourselves on an impeccable client service delivery, meaning you will be in very good hands – from brief to execution.
  • We provide you with a comprehensive brief that reviews all of the important KPI’s you need to meet for the campaign
  • We then review the brief and come back to you with a reverse brief to ensure we have understood all the key deliverables.
  • If there are other parties involved, such as a creative agency, we will also review creative to ensure we are aligned with your business partners.
  • We look at the who, the why, and where and then proceed to brief in the appropriate media outlets.
  • We review all responses to ensure they meet all KPI’s and negotiate with the media to deliver added value.
  • We present this back to you in a proposal that highlights all the key aspects of the brief and provides relevant metrics and outcomes.
  • We look to understand the key outcomes of what we need to achieve.
  • Understanding your business in more detail and knowing what success looks like helps us achieve better results.
  • We start with the end in mind – we are the results agency after all.
  • We look for insights across a range of platforms, such as your own analytics/sales data as well as consumer behaviour and brand/competitive analysis.
  • Working closely with the client and understanding their core business needs allows us to act on strategic opportunities.
  • We are not a multinational organisation that looks to win awards that benefit the agency.  We are an independent agency that is focused solely on success for our clients.
  • Our Directors are business owners themselves that understand the value of every dollar invested.
  • We value the budgets our clients have to spend and look to see how we can drive ROI on every dollar spent.
  • Optimising every media buy and consistently reviewing the campaign allows us to be agile in our performance delivery, ensuring that our post reporting over delivers for the client.
  • Understanding the current media landscape and looking for new innovations from the media provide us with unique opportunities.
  • We are the first to let our clients know about the latest technology and innovation in market to give them a competitive advantage.