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GET TO KNOW US
What are the benefits of using us a media agency?
Take advantage of exclusive offers and deals
Bi-partisan response – we work for you not the media – we will get you the best deal that is right for your business
Make your big ideas become a reality
How can we make it easier for you?
No need to field all those pesky calls from media reps
We collaborate with your creative/brand agency to provide a unified response
We provide you with the why and the how
We can become the one stop shop for all your media needs
How do we respond to a brief?
We provide you with a brief that reviews all of the important KPI’s you need to meet for the campaign
We then review the brief and come back to you with a reverse brief to ensure we have understood all the key deliverables
If there are other interested parties such as a creative agency we will also review creative to ensure we are aligned with your business partners
We look at the who, the why and where and then proceed to brief in the appropriate media outlets
We review all responses to ensure they meet all KPI’s and negotiate with the media to deliver added value
We present this back to you in a proposal that highlights all the key aspects of the brief and provides relevant metrics and outcomes.
How do we act on strategy?
We look to understand the key outcomes of what we need to achieve
We start with the end in mind
We look for insights across a range of platforms, such as your own analytics/sales data as well as consumer behaviour and brand/competitive analysis.
Working closely with the client and understanding their core business needs allows us to act on strategic opportunities.
Strategy takes many shapes and forms; from buying TV in strategic placement and timing, to providing clients with long term media alliances to drive value
How do we maximise marketing dollars?
We are not a multinational organisation that looks to win awards that benefit the agency. We are an independent agency that looks to see success in our clients.
Our Directors are business owners themselves that understand the value of a $.
We value the budgets are clients have to spend and look to see how we can drive ROI on every dollar spent.
Optimising every media buy and consistently reviewing the campaign allows us to be agile in our performance delivery, ensuring that our post reporting over delivers for the client.
Understanding the current media landscape and looking for new innovations from the media can often provide us with unique opportunities.
How do we create and promote fresh ideas and concepts?
At RCJ we run Think Tank sessions as a group often providing out of the box ideas and concepts to present to clients as “What If” moments.
No idea is a bad idea – looking to innovate and change things up is just who we are
We often look at what could be achieved as opposed to just reading a brief and answering what the client wants. What the client wants isn’t often what the client needs.
We work closely with TV networks, radio networks and other media to be in front of the game so our clients get all the benefits.
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