Blending Diverse Talents to drive Innovative Solutions for Remarkable client results.

In today’s fast-paced FMCG market, the battle for shelf space is fiercer than ever. Marketers face increasing pressure to create distinctive brand identities, drive cost efficiencies, and develop innovative products and packaging. Additionally, the rise of generic house brands across an expanding array of categories has intensified the challenge.

At RCJ, we understand these dynamics deeply. As a dedicated FMCG advertising agency, we collaborate closely with our clients, leveraging comprehensive market research to uncover innovation opportunities at every stage of the retail journey. Our strategy-driven approach informs our creative and media development, ensuring that every investment is both accountable and impactful.

FMCG Advertising Results

  • Challenge

    Dodoni aimed to drive mass awareness during Orthodox Easter, positioning its feta as the essential ingredient for shared family traditions.

    Solution

    RCJ via LeapFrogger delivered a culturally resonant influencer campaign under the global brand platform “A Good Life Shared”, partnering with creators like Leah Itsines and Conor Curran.

    Results

    952K+ organic impressions/views and $125K+ earned media value from Instagram alone. 12,200+ content saves and shares. 5.8M+ total impressions, average engagement rate of 4.7% $1M+ earned media value.

    $1M

    Earned Media Value

Our Expertise

Standing Out for Our Clients

Here’s what our clients are saying about us

"In my 20 years in marketing, the team at RCJ have exceeded my expectations with their knowledge and commitment to achieving results for their clients. After receiving our brief, the campaign recommendations presented to us were next level."

Natasha Roy

Marketing Director – AMES

"RCJ has consistently proven themselves to be responsive and proactive to our advertising needs. Carlos and his team are more than just our agency, they are part of the family."

Peter Berkowitz

CEO – Berkowitz Furniture

"The team at RCJ are highly skilled in servicing our media needs. They consistently provide our brands and retail stores with exceptional delivery, quality service, execution and results."

Deena Colman

Group Marketing Manager – Accent Group Ltd