Blending Diverse Talents to drive Innovative Solutions for Remarkable client results.

In today’s dynamic retail market, the competition for consumer attention is more intense than ever. Retailers face increasing pressure to build distinctive brand experiences, optimize operational costs, and innovate in product offerings and customer engagement. Additionally, the rise of e-commerce and private labels has heightened the challenge, requiring retailers to stay ahead of the curve.

At RCJ, we understand these challenges intimately. As a specialized retail marketing agency, we partner closely with our clients to leverage in-depth market research and identify opportunities across every touchpoint in the customer journey. Our strategy-driven approach guides our creative and media development, ensuring that every marketing investment is impactful and delivers measurable results.

Retail Advertising Results

  • Challenge

    Skechers needed to drive in-store sales during Cyber Weekend despite post-Covid consumer habits favouring online shopping and delivery delays from Australia Post.

    Solution

    RCJ activated 22 curated influencers across Australia and New Zealand to preview the in-store experience and showcase new styles, amplifying their content across owned and paid channels

    Results

    163% rise in social traffic: Influencer-led content drove significant engagement and store visits.
    71% reduction in CPC: Smart amplification and audience targeting maximised efficiency.

    3X

    Engagement Benchmark

  • Challenge

    HOKA aimed to launch its Bondi 8 model with community engagement, connecting runners through a high-energy brand experience.

    Solution

    RCJ via LeapFrogger hosted a dusk 8KM community run starting at North Bondi Surf Club, open to all levels of runners. Created a multi-sensory experience with branded gear. Partnered with The Athlete’s Foot to offer shoe recycling and giveaways

    Results

    Hundreds of runners participated, generating buzz and visibility for the Bondi 8 launch. Real-time projection mapping created a memorable brand moment and social currency

    800%

    ROI

  • Challenge

    Breitling sought to celebrate its 140th anniversary with a high-impact campaign that honoured its legacy while driving brand visibility across premium Australian markets.

    Solution

    RCJ delivered a precision-led, multi-format OOH campaign leveraging landmark sites and strategic media buying: Activated 100+ panels across Sydney, Melbourne, Brisbane, and Gold Coast + intimate events.

    Results

    76.8M impressions and 36% reach among P25+ audiences. Cost efficiency maximised via bonus structures and strategic site selection

    77M

    Impressions

  • Challenge

    The Coffee Club launched its premium coffee brand, Three Stories, to shift perception from casual café to credible coffee destination

    Solution

    Integrated with MasterChef Australia via a custom dessert challenge. Ran 12x TVCs across metro/regional TV & BVOD Activated Andy Allen and influencers across Instagram & TikTok Extended MasterChef IP into stores

    Results

    19% Brand Tracking uplift. Franchisee alignment and measurable local impact

    +19%

    Brand Uplift

  • Challenge

    The Athlete’s Foot aimed to stand out during the competitive Back-to-School season by engaging kids and convincing parents to choose them for school shoes.

    Solution

    RCJ via LeapFrogger launched ‘Fitopia,’ a branded Roblox world with influencer amplification and omnichannel integration, bridging digital gameplay with in-store experiences via collectible keychains.

    Results

    Top 500 Roblox game globally. 70K keychains sold out: 8% YOY rise in store traffic. 3m impressions. Mumbrella Award Finalist.

    +8%

    Foot Traffic

Our Expertise

Standing Out for Our Clients

Here’s what our clients are saying about us

"In my 20 years in marketing, the team at RCJ have exceeded my expectations with their knowledge and commitment to achieving results for their clients. After receiving our brief, the campaign recommendations presented to us were next level."

Natasha Roy

Marketing Director – AMES

"RCJ has consistently proven themselves to be responsive and proactive to our advertising needs. Carlos and his team are more than just our agency, they are part of the family."

Peter Berkowitz

CEO – Berkowitz Furniture

"The team at RCJ are highly skilled in servicing our media needs. They consistently provide our brands and retail stores with exceptional delivery, quality service, execution and results."

Deena Colman

Group Marketing Manager – Accent Group Ltd