Results Driven
Since 1965

Blending Diverse Talents to drive Innovative Solutions for Remarkable client results.

Expertise forms the bedrock of our approach, as our team is comprised of seasoned professionals well-versed in the intricacies of the industry.

Strategic thinking guides our every move, allowing us to craft campaigns with a holistic view, aligned with overarching goals and market dynamics.

Moreover, creativity is the heartbeat of our endeavors. We believe in the power of innovative ideas to not only capture attention but to etch brand narratives into the minds of our audience.

Results

  • Challenge

    The Australian International Airshow aimed to modernise its brand and attract a younger, digitally engaged audience while preserving its legacy.

    Solution

    RCJ via LeapFrogger delivered a full-funnel campaign that blended nostalgia with innovation: Refreshed brand identity and digital assets Activated paid media across Meta, TikTok, and YouTube. employed influencer content and UGC to drive engagement.

    Results

    Record-breaking ticket sales: 9k growth in followers, 5m+ organic impressions, 17% engagement rate

    9K

    Growth in Followers

  • Challenge

    Skechers needed to drive in-store sales during Cyber Weekend despite post-Covid consumer habits favouring online shopping and delivery delays from Australia Post.

    Solution

    RCJ activated 22 curated influencers across Australia and New Zealand to preview the in-store experience and showcase new styles, amplifying their content across owned and paid channels

    Results

    163% rise in social traffic: Influencer-led content drove significant engagement and store visits.
    71% reduction in CPC: Smart amplification and audience targeting maximised efficiency.

    3X

    Engagement Benchmark

  • Challenge

    Polaris was losing sales to its nearest competitor despite a reduction in that competitor’s media spend. The brand needed to pinpoint where and why conversions were falling short.

    Solution

    RCJ applied advanced mapping and competitor overlay tools to analyse lead-to-sale ratios by dealership. This revealed geographic patterns of underperformance and guided localised campaign adjustments.

    Results

    The strategy delivered measurable improvements: 12% uplift in conversions: Targeted interventions in high-density competitor zones reversed sales

    +12%

    Sales Uplift

  • Challenge

    LAF needed to boost awareness and capture demand from motivated homeowners amid rising property values. As a DR advertiser, they required tight control over performance and budget allocation — particularly on television.

    Solution

    Using our proprietary Optimize platform, the team conducted weekly reviews of: Cost per response, Network performance and Creative effectiveness

    Results

    TV spend increased by 13% while CPA dropped by 8%. Creative length analysis led to a more effective 50/50 split between 15s and 30s

    -8%

    CPA

  • Challenge

    HOKA aimed to launch its Bondi 8 model with community engagement, connecting runners through a high-energy brand experience.

    Solution

    RCJ via LeapFrogger hosted a dusk 8KM community run starting at North Bondi Surf Club, open to all levels of runners. Created a multi-sensory experience with branded gear. Partnered with The Athlete’s Foot to offer shoe recycling and giveaways

    Results

    Hundreds of runners participated, generating buzz and visibility for the Bondi 8 launch. Real-time projection mapping created a memorable brand moment and social currency

    800%

    ROI

  • Challenge

    TCL launched its new product range in Australia with limited brand recognition. RCJ was tasked with driving impact and efficiency within a tight budget.

    Solution

    RCJ crafted a high-impact media strategy: • Audited TCL’s media spend for optimisation • Activated a diversified screens plan (Kayo, BVOD) • Leveraged AFL properties and talent as part of buy • Added radio to boost frequency and audience diversity • Delivered brand visibility in high-attention environments

    Results

    • $8.1M value from $900K investment (800% ROI)
    • 2,191 bonus spots & 692 no-charge billboards
    • 58.5M gross impressions nationally via OOH

    $8.1M

    Value

  • Challenge

    Breitling sought to celebrate its 140th anniversary with a high-impact campaign that honoured its legacy while driving brand visibility across premium Australian markets.

    Solution

    RCJ delivered a precision-led, multi-format OOH campaign leveraging landmark sites and strategic media buying: Activated 100+ panels across Sydney, Melbourne, Brisbane, and Gold Coast + intimate events.

    Results

    76.8M impressions and 36% reach among P25+ audiences. Cost efficiency maximised via bonus structures and strategic site selection

    77M

    Impressions

  • Challenge

    Odoo, a global enterprise software provider, was looking to increase brand awareness and drive lead generation among SMBs in major Australian cities.

    Solution

    RCJ conducted an audit of Odoo's OOH buying strategy and identified opportunities for improvement.

    Results

    RCJ’s optimisation efforts resulted in significant cost savings and improved campaign performance: 22% reduction in OOH costs: By optimising OOH buying strategies, RCJ reduced Odoo’s OOH costs by 22% YOY 30% increase in net reach YOY

    -22%

    Cost Reduction

  • Challenge

    RMHHL aimed to boost ROAS across multiple campaign bursts while maintaining efficiency and strengthening core performance channels.

    Solution

    RCJ applied its 70/20/10 framework to reallocate spend, optimise flighting, and deploy full-funnel strategies using high-impact UGC and influencer content.

    Results

    30% uplift in ROAS: Strategic investment and content mix drove incremental performance across bursts. Campaign consolidation and structured flighting enhanced control and reduced waste.

    +30%

    YOY ROAS

  • Challenge

    Funfields aimed to exceed digital performance benchmarks and convert online engagement into ticket sales during peak season.

    Solution

    RCJ deployed conversion-focused campaigns across Google and Meta, leveraging UGC-driven creative featuring staff to boost engagement.

    Results

    30.31 ROAS on Google Ads: Precision targeting and conversion-led strategy maximised return. 18.63 ROAS on Meta Ads.$1.2m in conversion value via Meta.

    +19%

    YOY Sales

Our Expertise

We Create Innovations and Solutions that Emerge through
Collective Intelligence.

What makes RCJ different than others

  • Our collaborative ethos extends beyond internal dynamics; we actively engage with our clients as partners, working hand-in-hand to understand their vision, challenges, and aspirations.

  • Through collaborative efforts, we harness the power of synergy, leveraging the unique strengths of each individual to create a dynamic force that transcends the sum of its parts.

  • This collaborative approach ensures that our strategies are not only aligned with their objectives but are enriched by the shared insights and aspirations of everyone involved.

  • We believe that true excellence is achieved when minds converge, ideas collide, and collaborative energy propels us towards achieving remarkable results for our clients and making a lasting impact in the industries we serve.